EMAIL MARKETING

There are numerous facets to a good email marketing campaign. The following provides some key insights and a sample email marketing campaign:

Effective Email campaigns include:

• Clearly defined business objectives.
• A good target list of email addresses.
• Well crafted and tested email messages that serve the needs of the recipients and sender.
• An effective means for distributing email blasts that won't get rejected by ISP's.
• Landing pages that are consistent with the email message and move the prospect to the transaction.
• Analysis of campaign results and ongoing improvement.

Sample Email Campaign