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There are numerous facets to a good email marketing campaign. The following provides some key insights and a sample email marketing campaign:

Effective Email campaigns include:

  • Clearly defined business objectives.
  • A good target list of email addresses.
  • Well crafted and tested email messages that serve the needs of the recipients and sender.
  • An effective means for distributing email blasts that won't get rejected by ISP's.
  • Landing pages that are consistent with the email message and move the prospect to the transaction.
  • Analysis of campaign results and ongoing improvement.

Sample Email Campaign