EMAIL MARKETING
There are numerous facets to a good email marketing campaign. The following provides some key insights and a sample email marketing campaign:
Effective Email campaigns include:
- Clearly defined business objectives.
- A good target list of email addresses.
- Well crafted and tested email messages that serve the needs of the recipients and sender.
- An effective means for distributing email blasts that won't get rejected by ISP's.
- Landing pages that are consistent with the email message and move the prospect to the transaction.
- Analysis of campaign results and ongoing improvement.
Sample Email Campaign