Director Technology Partners features the FASER™ e-commerce platform, a best-of-breed solution that provides a flexible, affordable, scalable, extensible and robust framework for doing business on the Web.

FASER provides all of the functionality that you'd expect from a high performance, high conversion e-commerce framework. A partial listing of features includes:

The SiteController administrative module enables marketers to quickly change aspects of the site without any technical assistance at all. This speeds cycle times to improve product sales, conversion and ROI. The SiteController module’s user-friendly interface facilitates:

• Catalog Management – Enables modification to categories, category hierarchy, product classifications, product copy, pricing and features.
• Merchandising Management – Automate or manage cross-sells and up-sells to improve average order size. Automatically recommend products that others purchased along with the user’s selected item, or that others viewed along with the selected item. Or use your own criteria to recommend products such as those with high margins, high inventory levels, best sellers, etc.
• Promotion Management – Change the checkout pipeline to reflect a new discount, free shipping, a free gift with purchase and more.
• Content Management – Manage store locations, FAQ’s, customer service information and any other content on the site. Schedule changes for the future and they automatically appear on the site at the designated time.
• Personalization – Cater to user needs by serving-up customized content based on user profiles.
• Order Management – Manage orders to accept, reject and ship product. Automate pick list and packing slip creation.
• Quick View – Enable users to view in-depth product information and place items in the cart without navigating away from category or search results pages.